Audience targeting in SharePoint is a powerful way to tailor what users see, making intranets and sites more relevant to different groups. While it doesn’t replace permissions, it helps streamline navigation, highlight important content, and improve the overall user experience. In this episode of Ask Sympraxis, the team talks about how audience targeting works, where it can be applied, and what to keep in mind when using it.
Intranet & Employee Experience
Your SharePoint intranet is a central hub for your digital workplace, playing a vital role to facilitate communication, support business processes and knowledge management. Regardless of their location or device, employees rely on the intranet to stay informed, enhance productivity, and foster engagement.
An exemplary intranet goes beyond merely providing access to up-to-date benefits information and corporate news. It becomes a platform for expressing your organization’s strategy, culture, and goals. With features like Viva Connections, the intranet seamlessly integrates with Microsoft Teams, allowing colleagues to access personalized content effortlessly where they are already working.
Sympraxis collaborates with you to understand the inner workings of your organization and communication dynamics. Our primary focus lies in achieving tangible business outcomes by leveraging the readily available functionalities of SharePoint. Our process typically begins with a discovery phase, during which we conduct Art of the Possible workshops, conduct user research, and develop a project roadmap. If you have already completed this phase, we can build upon your existing efforts. The goal of discovery is to identify major content areas with a content inventory, establish a site topology that aligns with your organization’s needs, identify branding components and themes, and recruit key stakeholders who will support the intranet’s development. While creating your enterprise information architecture (IA) is an iterative process, during the discovery we identify the high-level IA which will allow for purpose-built, search-driven user experiences. At the end of the discovery process, we have the roadmap we’ve all agreed upon to drive the implementation.
Within this roadmap, we incorporate communication planning and change management considerations. We believe in creating a flexible, iterative living governance plan and incorporating training throughout the project process. Additionally, we assess the need for any customization, integrations, or extensions to ensure optimal results are achieved.
Dive Deeper with related 'Ask Sympraxis' episodes
SharePoint Audience Targeting Better Practices
Recorded live on Wednesday, August 20, 2025 at 12:30:00 pm ET
Getting Started: Intranet Upgrade Discovery
Recorded live on Wednesday, June 25, 2025 at 12:30:00 pm ET
In this 30-minute Ask Sympraxis session, we break down the discovery phase - what it is, why it matters, and how to do it right. From defining the problem to creating user personas and building a roadmap, we’ll walk you through the key steps that set the stage for a successful intranet transformation. If you’re planning an upgrade, don’t skip this essential first step!