SharePoint Site & Page Analytics for Site Owners

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If you’ve ever asked yourself, “Is anyone even reading this?” after publishing a SharePoint page or news post—this one’s for you. In the latest Ask Sympraxis session, the team dove deep into SharePoint Site & Page Analytics, unpacking what’s available, what’s useful, and how to turn data into decisions.

Let’s break it down 👇

🔍 Why Analytics Matter in SharePoint

Your intranet isn’t just a digital bulletin board—it’s a living, breathing ecosystem of content. But without analytics, you’re flying blind. Knowing what content resonates (and what doesn’t) helps you:

  • Improve internal communication
  • Prioritize updates and redesigns
  • Justify investments in content creation
  • Support governance and compliance efforts

📈 What You Can Track (and Where)

The session highlighted several key tools and views:

🧭 Site Usage Reports

  • Page views over time
  • Popular content rankings
  • User activity breakdowns

📄 Page Analytics Panel

  • Accessed directly from the page
  • Shows unique viewers, average time spent, and traffic sources
  • Great for quick insights without leaving the page

📣 Viva Amplify Integration

  • For campaign-style communications
  • Tracks performance across multiple channels
  • Helps comms teams measure reach and engagement

🧠 Pro Tips from the Sympraxis Crew

Here are a few gems from the discussion:

  • Don’t chase vanity metrics. A high view count doesn’t mean the message landed. Look at time spent and repeat visits.
  • Use analytics to inform IA decisions. If users aren’t finding key content, it might be time to rethink navigation.
  • Combine analytics with feedback. Numbers tell part of the story—pair them with surveys or user interviews for the full picture.

🚀 What’s Next?

Microsoft continues to evolve analytics in SharePoint and Viva. Expect deeper integration, more granular data, and smarter insights powered by AI. The team hinted at upcoming enhancements that could make campaign tracking even more powerful.

🗣️ Final Thought

Analytics aren’t just for marketers. They’re for everyone who publishes, manages, or maintains content in Microsoft 365. Whether you’re a site owner, comms lead, or IT admin—knowing what’s working (and what’s not) is the key to crafting a better SharePoint experience.

Want to catch the full episode? Watch the video above or check out the recording on YouTube.

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